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~person:"Corso, Mariano"
~person:"Palmatier, Robert W."
~person:"Pereira, Leandro"
~person:"Ratten, Vanessa"
~subject:"Relationship marketing"
~subject:"Strategic management"
~subject:"knowledge management"
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Subject
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Relationship marketing
Strategic management
knowledge management
Entrepreneurship
111
Entrepreneurship approach
103
Innovation
80
Innovation management
67
Innovationsmanagement
67
Beziehungsmarketing
65
Unternehmensgründung
59
Business start-up
56
Strategisches Management
33
Knowledge management
31
Wissensmanagement
31
Sport
28
Knowledge transfer
27
Marketing management
27
Marketingmanagement
27
Sports
27
Wissenstransfer
27
Entrepreneurs
24
Unternehmer
24
Management
23
Consumer behaviour
22
Coronavirus
22
Digitalisierung
22
Digitization
22
Konsumentenverhalten
22
Lieferantenmanagement
22
Supplier relationship management
22
Welt
19
World
19
Familienunternehmen
17
Family business
17
Internet marketing
17
Online-Marketing
17
Nachhaltige Entwicklung
16
Social Web
16
Social economy
16
Social web
16
Sozialwirtschaft
16
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60
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9
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Article
82
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23
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59
Aufsatz in Zeitschrift
59
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19
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19
Aufsatzsammlung
6
Collection of articles of several authors
3
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3
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2
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2
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1
Graue Literatur
1
Hochschulschrift
1
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1
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1
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1
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1
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Language
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English
105
Author
All
Corso, Mariano
Palmatier, Robert W.
Pereira, Leandro
Ratten, Vanessa
Homburg, Christian
125
Bruhn, Manfred
119
Kumar, V.
83
Hitt, Michael A.
68
Huber, Frank
56
Verhoef, Peter C.
56
Han, Heesup
54
Verbeke, Alain
54
Foss, Nicolai J.
52
Herrmann, Andreas
52
Matzler, Kurt
51
Rugman, Alan M.
51
Hollebeek, Linda D.
50
Smith, Alan D.
50
Müller-Stewens, Günter
48
Piller, Frank T.
48
Vrontis, Demetris
48
Buckley, Peter J.
47
Hinterhuber, Hans H.
47
Teece, David J.
47
Bauer, Hans H.
46
Henry, Craig
45
Whittington, Richard
45
Kraus, Sascha
44
Stauss, Bernd
44
Krafft, Manfred
43
Stock-Homburg, Ruth
42
Mattila, Anna S.
40
Wiedmann, Klaus-Peter
40
Gil Saura, Irene
37
Keuper, Frank
37
Mittal, Vikas
37
Porter, Michael E.
37
Andersen, Torben Juul
36
Sheth, Jagdish N.
35
Thaichon, Park
35
Hippner, Hajo
34
Reichwald, Ralf
34
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Journal of marketing
9
Journal of the Academy of Marketing Science
9
Developing digital marketing : relationship perspectives
5
Springer eBook Collection
4
Transforming relationship marketing : strategies and business models in the digital age
4
Journal of international marketing
3
Journal of open innovation : technology, market, and complexity
3
Emerald insight
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of agile systems and management : IJASM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
Thunderbird international business review
2
AMS review : official publication of the Academy of Marketing Science
1
Classroom Companion: Business
1
Contributions to Management Science
1
Contributions to management science
1
Covid-19, technology and marketing : moving forward and the new normal
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
European journal of marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Innovation and technology horizons
1
Innovation in ASEAN : Change and Development
1
International entrepreneurship and management journal
1
International journal of business and systems research : IJBSR
1
International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
International journal of economics and business research : IJEBR
1
International journal of electronic business : IJEB
1
International journal of electronic customer relationship management : IJECRM
1
International journal of entrepreneurial venturing
1
International journal of foresight and innovation policy : IJFIP
1
International journal of innovation and technology management
1
International journal of intelligent enterprise
1
International journal of knowledge management studies : IJKMS
1
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ECONIS (ZBW)
101
BASE
3
EconStor
1
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61
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
62
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
63
Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa
;
Thaichon, Park
- In:
Transforming relationship marketing : strategies and …
,
(pp. 100-116)
.
2021
Persistent link: https://www.econbiz.de/10012318950
Saved in:
64
Relationship marketing in the digital age
Ratten, Vanessa
;
Ahmed, Tanvir
- In:
Transforming relationship marketing : strategies and …
,
(pp. 136-144)
.
2021
Persistent link: https://www.econbiz.de/10012318952
Saved in:
65
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
66
The importance of e-commerce and customer relationships in times of COVID-19 pandemic
Oliveira, Margarida
;
Tavares, Fernando A. de Oliveira
; …
- In:
Covid-19, technology and marketing : moving forward and …
,
(pp. 33-58)
.
2021
Persistent link: https://www.econbiz.de/10012605446
Saved in:
67
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
68
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
69
Innovativeness in family firms : an internationalization approach
Ratten, Vanessa
;
Tajeddini, Kayhan
- In:
Review of international business and strategy
27
(
2017
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10011771236
Saved in:
70
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
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