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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~person:"Ko, Eunju"
~subject:"Bibliometrics"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"branding"
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Bibliometrics
Social web
Brand management
43
Markenführung
43
Consumer behaviour
35
Konsumentenverhalten
35
Social Web
18
Brand
16
Markenartikel
16
Luxury goods
15
Luxusgüter
15
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Markenimage
13
Fashion
10
Internet marketing
10
Mode
10
Online-Marketing
10
Customer integration
7
Customer satisfaction
7
Kundenintegration
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Brand community
5
Werbewirkung
5
Advertising
4
Betriebliche Wertschöpfung
4
Luxury brand
4
Value creation
4
Werbung
4
Branding
3
Customer equity
3
Gender
3
Geschlecht
3
Satisfaction
3
Appropriation
2
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19
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19
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2
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2
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1
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1
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English
19
Author
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Cova, Bernard
Haverila, Kai
Ko, Eunju
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
10
Kunkel, Thilo
9
Rita, Paulo
9
Hollebeek, Linda D.
8
Rahman, Zillur
8
Hajli, Nick
7
Filieri, Raffaele
6
Guzman, Francisco
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Bredikhina, Nataliya
5
Christodoulides, George
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Kumar, Jitender
5
Mathur, Manisha
5
Melewar, T. C.
5
Michaelidou, Nina
5
Pedeliento, Giuseppe
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Andreini, Daniela
4
Bernritter, Stefan F.
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Haverila, Matti
4
Husain, Rehan
4
Ibrahim, Blend
4
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Journal of business research : JBR
3
Journal of marketing analytics : JMA
2
The journal of brand management : an international journal
2
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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19
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
10
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
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