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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~person:"Veloutsou, Cleopatra"
~subject:"Bibliometrics"
~subject:"Social web"
~type_genre:"Article in journal"
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Search: subject:"branding"
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Bibliometrics
Social web
Brand management
40
Markenführung
40
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
21
Beziehungsmarketing
18
Relationship marketing
18
Brand image
16
Markenimage
16
Brand
15
Markenartikel
15
Customer integration
7
Kundenintegration
7
Brand communities
6
Customer satisfaction
6
Kundenzufriedenheit
6
Brand community
5
Internet marketing
5
Online-Marketing
5
Bibliometrie
4
Betriebliche Wertschöpfung
3
Brand co-creation
3
Brand relationships
3
Branding
3
Community
3
Consumer engagement
3
Gemeinschaft
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Appropriation
2
Brand community engagement
2
Brand community participation
2
Brand engagement
2
Brand equity
2
Brand identity
2
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Cova, Bernard
Haverila, Kai
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
12
Kunkel, Thilo
9
Rita, Paulo
9
Rahman, Zillur
8
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
Guzman, Francisco
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Bredikhina, Nataliya
5
Christodoulides, George
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Mathur, Manisha
5
Melewar, T. C.
5
Michaelidou, Nina
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Haverila, Matti
4
Husain, Rehan
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
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Journal of business research : JBR
5
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Athens journal of business & economics : AJBE
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
Organization : the critical journal of organization, theory and society
1
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ECONIS (ZBW)
24
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
4
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
5
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
6
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
7
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
8
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
9
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
10
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
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