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~person:"Cova, Bernard"
~person:"Haverila, Kai"
~subject:"Bibliometrics"
~subject:"Kundenintegration"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject:"branding"
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Bibliometrics
Kundenintegration
Social web
Brand management
20
Markenführung
20
Social Web
15
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
6
Brand
6
Customer integration
6
Markenartikel
6
Relationship marketing
6
Brand community
5
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Betriebliche Wertschöpfung
3
Value creation
3
Appropriation
2
Brand communities
2
Brand community engagement
2
Branding
2
Computerspiel
2
Dienstleistungsqualität
2
Gender
2
Geschlecht
2
New product development
2
Open Source
2
Open source
2
Partial least squares
2
Partielle kleinste Quadrate
2
Produktentwicklung
2
Relationship quality
2
Service quality
2
Video game
2
collaborative marketing
2
volunteering
2
Attitudinal and behavioral loyalty
1
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11
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Article
16
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Article in journal
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14
Aufsatz im Buch
2
Case study
1
Fallstudie
1
Language
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English
16
Author
All
Cova, Bernard
Haverila, Kai
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
12
Veloutsou, Cleopatra
11
Kunkel, Thilo
9
Rahman, Zillur
9
Rita, Paulo
9
Guzman, Francisco
8
Hajli, Nick
8
Füller, Johann
7
Ko, Eunju
7
Bang, Nguyen
6
Bilro, Ricardo Godinho
6
Dessart, Laurence
6
Filieri, Raffaele
6
Harrigan, Paul
6
Khan, Imran
6
Kumar, Vikas
6
McLaughlin, Caitlin
6
Melewar, T. C.
6
Rather, Raouf Ahmad
6
Bernritter, Stefan F.
5
Bredikhina, Nataliya
5
Bruhn, Manfred
5
Burmann, Christoph
5
Christodoulides, George
5
Fantapié Altobelli, Claudia
5
Ind, Nicholas
5
Karjaluoto, Heikki
5
Kumar, Jitender
5
Mathur, Manisha
5
Merrilees, Bill
5
Michaelidou, Nina
5
Ranfagni, Silvia
5
Rowley, Jennifer
5
Smit, Edith G.
5
Vrontis, Demetris
5
Brandão, Amélia Maria Pinto da Cunha
4
Brexendorf, Tim Oliver
4
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Published in...
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Journal of marketing analytics : JMA
2
The journal of brand management : an international journal
2
Business horizons
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing theory
1
New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
1
The journal of product & brand management
1
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ECONIS (ZBW)
16
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1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
5
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
6
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
7
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
8
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
9
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
10
Marketing with working consumers : the case of a carmaker and its brand community
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Organization : the critical journal of organization, …
22
(
2015
)
5
,
pp. 682-701
Persistent link: https://www.econbiz.de/10011488175
Saved in:
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