//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cudny, Waldemar"
~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Regionenmarke"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Place marketing
16
Standortmarketing
16
Brand management
8
Markenführung
8
Markenimage
6
City marketing
4
Stadtmarketing
4
Place branding
3
Regional business growth programme
3
Wirtschaftsförderung
3
place branding
3
Beziehungsmarketing
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Event
2
Gewerbegebiet
2
Industrial park
2
Location choice
2
Location factor
2
Location policy
2
Relationship marketing
2
Signalling
2
Stakeholder
2
Standortfaktor
2
Standortpolitik
2
Standortwahl
2
Subsidy
2
Subvention
2
Theorie
2
Theory
2
Tourism marketing
2
Tourismusmarketing
2
Veranstaltung
2
customer-based place brand equity (CBPBE)
2
Asia-Pacific region
1
Asiatisch-pazifischer Raum
1
Beer
1
Bier
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Cudny, Waldemar
Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
3
Papadopoulos, Nicolas G.
3
Rowley, Jennifer
3
Biran, Avital
2
Campelo, Adriana
2
Charters, Steve
2
Gertner, Rosane K.
2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Lam, Phoenix
2
Skinner, Heather
2
Yousaf, Salman
2
Zenker, Sebastian
2
Acharya, Alok
1
Adams, Frank G.
1
Ageeva, Elena
1
Agnoli, Lara
1
Ahen, Frederick
1
Aitken, Robert
1
Akarsu, Tugra Nazlil
1
Aldabbas, Hazem
1
Ardahanlioglu, Eyup
1
Aronsson, Lars
1
Aslam, M. K. Muhammed
1
Avdan, Oksana
1
Bai, Serhii
1
Bashir, Makhmoor
1
Baxter, Jessica
1
Beckman, Eric
1
Beckmann, Suzanne C.
1
Beeton, Sue
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Strategic place branding methodologies and theory for tourist attraction
1
The journal of asset management
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
4
Do places have a personality? : a perspective from place branding
Hanna, Sonya
;
Rowley, Jennifer
- In:
Strategic place branding methodologies and theory for …
,
(pp. 21-40)
.
2017
Persistent link: https://www.econbiz.de/10011692401
Saved in:
5
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
6
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->