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~person:"Cuneo, Andres"
~person:"Wolf, Annett"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
7
Store brand
7
Brand management
6
Markenführung
6
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3
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
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Aufsatz in Zeitschrift
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Cuneo, Andres
Wolf, Annett
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
11
Geyskens, Inge
10
Yagüe Guillén, María Jésus
9
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Rubio Benito, Natalia
8
González-Benito, Óscar
7
Olbrich, Rainer
7
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
Deleersnyder, Barbara
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Martínez-López, Francisco J.
5
Sethuraman, Raj
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gielens, Katrijn
4
Grandi, Sebastiano
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Réquillart, Vincent
4
Sattler, Henrik
4
Ter Braak, Anne
4
Ailawadi, Kusum L.
3
Anselmsson, Johan
3
Boyle, Peter J.
3
Bruhn, Manfred
3
Chaniotakis, Ioannis E.
3
Cliquet, Gérard
3
Collins, Alan M.
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European journal of marketing : EJM
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
7
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1
Should leading brand manufacturers supply private label brands to retailers : calibrating the trade-offs
Milberg, Sandra J.
;
Cuneo, Andres
;
Langlois, Catherine C.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011990756
Saved in:
2
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
3
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
4
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
5
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
6
Markenführung im Einzelhandel auf der Grundlage ökologischer und sozialer Verantwortung
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 42-50
Persistent link: https://www.econbiz.de/10003910979
Saved in:
7
Premiummarken im Sortiment des Einzelhandels : Erscheinungsformen und Entwicklungsperspektiven
Möhlenbruch, Dirk
;
Wolf, Annett
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
2
,
pp. 11-14
Persistent link: https://www.econbiz.de/10003317195
Saved in:
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