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~person:"Cuthbertson, Richard W."
~person:"Gudergan, Siegfried"
~person:"Lusch, Robert F."
~subject:"Marketing theory"
~subject:"Resource-based view"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Resource-based view
Service-Dominant Logic
37
Service-dominant logic
37
Marketingtheorie
19
Betriebliche Wertschöpfung
13
Value creation
13
Dienstleistung
7
Dienstleistungsmarketing
7
Services marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Services
6
service-dominant logic
6
Competitive advantage
5
Ressourcenorientierter Ansatz
5
Strategisches Management
5
Wettbewerbsvorteil
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Theory
4
Co-creation
3
Dienstleistungssektor
3
History of economic thought
3
New product development
3
Produktentwicklung
3
S-D logic
3
Service industry
3
Strategic management
3
Ökonomische Ideengeschichte
3
Absatz
2
Criticism
2
Customer satisfaction
2
Dienstleistungsmanagement
2
Dynamic capabilities
2
Dynamic capability
2
Dynamische Kompetenzen
2
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English
23
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Cuthbertson, Richard W.
Gudergan, Siegfried
Lusch, Robert F.
Vargo, Stephen L.
25
Akaka, Melissa Archpru
8
Edvardsson, Bo
4
Grönroos, Christian
4
Gummerus, Johanna
4
Hughes, Tim
4
Löbler, Helge
4
Alexander Joseph Ibnu Wibowo
3
Brodie, Roderick J.
3
Busser, James A.
3
Frow, Pennie
3
Hilton, Toni
3
Hunt, Shelby D.
3
Koskela-Huotari, Kaisa
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Andreu, Luisa
2
Arnould, Eric J.
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Colurcio, Maria
2
Dahl, Andrew J.
2
Dai, Hua
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
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Journal of the Academy of Marketing Science
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Review of marketing research
2
Academy of Management perspectives : AMP
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service theory and practice : JSTP
1
Major theoretical debates and contemporary issues in marketing theory
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
The SAGE handbook of marketing theory
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
23
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
Robert F. Lusch : one of a kind scholar and a macromarketer
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 317-320
Persistent link: https://www.econbiz.de/10011750622
Saved in:
3
Digital services and competitive advantage : strengthening the links between RBV, KBV, and innovation
Cuthbertson, Richard W.
;
Furseth, Peder Inge
- In:
Journal of business research : JBR
152
(
2022
),
pp. 168-176
Persistent link: https://www.econbiz.de/10013493969
Saved in:
4
The role of cocreation and dynamic capabilities in service provision and performance : a configurational study
Wilden, Ralf
;
Gudergan, Siegfried
;
Akaka, M. A.
; …
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 43-57
Persistent link: https://www.econbiz.de/10012026097
Saved in:
5
Service-dominant orientation, dynamic capabilities and firm performance
Wilden, Ralf
;
Gudergan, Siegfried
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 808-832
Persistent link: https://www.econbiz.de/10011730634
Saved in:
6
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
7
A service perspective for human capital resources : a critical base for strategy implementation
Greer, Charles R.
;
Lusch, Robert F.
;
Hitt, Michael A.
- In:
Academy of Management perspectives : AMP
31
(
2017
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011702025
Saved in:
8
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
9
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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