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~person:"Czinkota, Michael R."
~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~subject:"Internationales Marketing"
~subject:"USA"
~type:"article"
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Internationales Marketing
USA
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Czinkota, Michael R.
Geringer, John Michael
Ghauri, Pervez N.
Douglas, Susan P.
22
Diamantopoulos, Adamantios
21
Samiee, Saeed
20
Cavusgil, S. Tamer
18
Craig, C. S.
16
Griffith, David A.
16
Manrai, Ajay K.
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Sousa, Carlos M. P.
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Kotabe, Masaaki
14
Leonidou, Leonidas C.
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Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Magnusson, Peter
12
Solberg, Carl Arthur
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Swoboda, Bernhard
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Mueller, Barbara
10
Cadogan, John W.
9
Julian, Craig C.
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Taylor, Charles Raymond
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Boso, Nathaniel
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Cleveland, Mark
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Gabrielsson, Mika
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Jain, Subhash C.
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Johansson, Johny K.
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Meissner, Hans Günther
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Oh, Han-Mo
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Shoham, Aviv
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Sinkovics, Rudolf R.
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Alon, Ilan
7
Diehl, Sandra
7
Gabrielsson, Peter
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Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
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Mooij, Marieke K. de
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Handbook on cross-cultural marketing
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Glocal marketing : think globally and act locally
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Going global: implementing international business operations
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business strategy : theory and practice
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International marketing ; Vol. 1
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International marketing in the fast changing world
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Staying of top : crucial issues for international business in the 21st century
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1
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
The soul of business
Czinkota, Michael R.
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011714471
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
6
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
7
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
8
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
10
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2011
Persistent link: https://www.econbiz.de/10009232292
Saved in:
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