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~person:"Dahlén, Micael"
~person:"Esch, Franz-Rudolf"
~person:"Huber, Frank"
~person:"Reijmersdal, Eva A. van"
~person:"Wilbur, Kenneth C."
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbetest"
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Advertising
Advertising effects
61
Werbewirkung
61
Werbung
31
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
21
Online-Marketing
21
Brand image
11
Fernsehwerbung
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Markenimage
11
Television advertising
11
Brand
10
Markenartikel
10
Brand management
9
Markenführung
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advertising
8
Children
7
Kinder
7
Product Placement
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Computerspiel
5
Psychology of advertising
5
Target group
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Video game
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Werbepsychologie
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Zielgruppe
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Creativity
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Germany
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Aufsatz in Zeitschrift
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English
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Dahlén, Micael
Esch, Franz-Rudolf
Huber, Frank
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
Eisend, Martin
17
Pelsmacker, Patrick de
16
Gierl, Heribert
15
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Yoon, Hye Jin
13
Rosengren, Sara
12
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Dens, Nathalie
10
Evans, Nathaniel J.
10
Bellman, Steven
9
Buijzen, Moniek
9
Chan, Kara
9
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Wu, Linwan
9
Mueller, Barbara
8
Weinberger, Marc G.
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Chang, Chingching
7
Choi, Hojoon
7
Diehl, Sandra
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
Kaiser, Harry M.
7
Kim, Jooyoung
7
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Published in...
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
4
Journal of marketing
3
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
31
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1
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10
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31
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
7
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
8
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
9
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
10
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
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