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~person:"Das, Gopal"
~subject:"Einzelhandel"
~subject:"Viral marketing"
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Einzelhandel
Viral marketing
Consumer behaviour
6
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6
Retail trade
5
Beziehungsmarketing
4
Relationship marketing
4
India
3
Indien
3
Purchase intention
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Brand image
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Retailer loyalty
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Consumer attitude
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Customer value
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Dienstleistungsqualität
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Einkaufszentrum
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Emotion
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Event marketing
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Event-Marketing
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Experiential value
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Fashion
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Fashion retail
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Indian food retailing
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Non-food retailing
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Das, Gopal
Pantano, Eleonora
17
Sarkar, Biswajit
10
Dwivedi, Yogesh Kumar
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Gázquez-Abad, Juan Carlos
7
Lombart, Cindy
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Louis, Didier
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Jebarajakirthy, Charles
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Thaichon, Park
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Dey, Bikash Koli
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Elms, Jonathan
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Fazal-e-Hasan, Syed
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Grimmer, Martin
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Ieva, Marco
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Mehrotra, Ankit
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Pei, Zhi
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Quach, Sara
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Rana, Nripendra P.
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Rosengren, Sara
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Scarpi, Daniele
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Willems, Kim
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Zielke, Stephan
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Burt, Steven
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
2
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
3
Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
Saved in:
4
Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
Saved in:
5
Factors affecting Indian shoppers' attitude and purchase intention : an empirical check
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 561-569
Persistent link: https://www.econbiz.de/10010388533
Saved in:
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