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~person:"Dawes, John"
~person:"Khan, Imran"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
53
Markenführung
53
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
41
Markenimage
41
Brand
38
Markenartikel
38
Beziehungsmarketing
30
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22
Markentreue
17
Customer satisfaction
11
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Brand experience
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Internet marketing
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Online-Marketing
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Service quality
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Customer integration
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Einzelhandel
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brand loyalty
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Australien
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Article in journal
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Aufsatz in Zeitschrift
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English
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Dawes, John
Khan, Imran
King, Ceridwyn
Burmann, Christoph
68
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
33
Han, Heesup
32
Ko, Eunju
32
Baumgarth, Carsten
30
De Chernatony, Leslie
30
Balmer, John M. T.
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
26
Vrontis, Demetris
25
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Völckner, Franziska
24
Hollebeek, Linda D.
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Fetscherin, Marc
22
Kunkel, Thilo
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
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International journal of hospitality management
10
Journal of retailing and consumer services
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing : EJM
2
International journal of market research
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
Journal of financial services marketing : JFSM
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The marketing review
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
70
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70
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date (oldest first)
1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
4
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
Saved in:
8
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
9
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
10
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
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