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~person:"Dawes, John"
~person:"King, Ceridwyn"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Search: subject:"Markenartikel"
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Brand management
31
Markenführung
31
Consumer behaviour
28
Konsumentenverhalten
28
Brand
24
Brand image
24
Markenartikel
24
Markenimage
24
Beziehungsmarketing
16
Brand loyalty
16
Relationship marketing
16
Markentreue
13
Arbeitsverhalten
8
Work behaviour
8
Hotel industry
6
Hotellerie
6
Handelsmarke
5
Preismanagement
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Pricing strategy
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Store brand
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4
Australia
4
Australien
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Customer satisfaction
4
Dienstleistungsqualität
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Großbritannien
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Internal brand management
4
Kundenzufriedenheit
4
Service quality
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United Kingdom
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Workforce
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brand loyalty
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Arbeitszufriedenheit
3
Brand commitment
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Dirichlet model
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Employee retention
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Job satisfaction
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Mitarbeiterbindung
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46
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Article in journal
Konferenzbeitrag
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46
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English
46
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Dawes, John
King, Ceridwyn
Melewar, T. C.
63
Burmann, Christoph
59
Merrilees, Bill
40
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
39
Phau, Ian
38
Sattler, Henrik
36
Keller, Kevin Lane
35
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
33
Ko, Eunju
32
De Chernatony, Leslie
30
Han, Heesup
30
Balmer, John M. T.
29
Baumgarth, Carsten
29
Esch, Franz-Rudolf
28
Gierl, Heribert
28
Gupta, Suraksha
28
Bauer, Hans H.
27
Christodoulides, George
26
Foroudi, Pantea
26
Guzman, Francisco
25
Veloutsou, Cleopatra
25
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Vrontis, Demetris
24
Wiedmann, Klaus-Peter
24
Rahman, Zillur
23
Sung, Yongjun
23
Fetscherin, Marc
22
Roper, Stuart
22
Völckner, Franziska
22
Herrmann, Andreas
21
Huber, Frank
21
Iglesias, Oriol
21
Japutra, Arnold
21
Khan, Imran
21
Paul, Justin
21
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International journal of hospitality management
8
Journal of retailing and consumer services
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Australasian marketing journal
3
Journal of business research : JBR
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of consumer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
46
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31
Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
Saved in:
32
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
33
Enhancing hotel employees' brand understanding and brand-building behavior in China
King, Ceridwyn
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
4
,
pp. 492-516
Persistent link: https://www.econbiz.de/10011393208
Saved in:
34
Motivational drivers that fuel employees to champion the hospitality brand
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
44
(
2015
),
pp. 58-69
Persistent link: https://www.econbiz.de/10010501238
Saved in:
35
Exploring destination image decay : a study of sport tourists' destination image change after event participation
King, Ceridwyn
;
Chen, Nan
;
Funk, Daniel C.
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 3-31
Persistent link: https://www.econbiz.de/10010482880
Saved in:
36
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
37
Employee based brand equity : a third perspective
King, Ceridwyn
;
Grace, Debra
- In:
Services marketing quarterly
30
(
2009
)
2
,
pp. 122-147
Persistent link: https://www.econbiz.de/10003846802
Saved in:
38
Developing a conceptual understanding of consumer-based league brand associations
Kunkel, Thilo
;
Funk, Daniel C.
;
King, Ceridwyn
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10010367438
Saved in:
39
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
Saved in:
40
Developing brand champions : a franchaisee perspective
King, Ceridwyn
;
Grace, Debra
;
Weaven, Scott
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1308-1336
Persistent link: https://www.econbiz.de/10010209641
Saved in:
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