//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dawes, John"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Markenimage
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
47
Brand
35
Markenartikel
35
Brand image
33
Beziehungsmarketing
32
Relationship marketing
32
Brand loyalty
15
Customer satisfaction
14
Kundenzufriedenheit
14
Markentreue
13
Social Web
13
Social web
13
Emotion
12
Einzelhandel
10
Retail trade
10
Viral marketing
10
Virales Marketing
10
Internet marketing
8
Online-Marketing
8
Customer engagement
7
Experiment
7
Fashion
7
Mode
7
Dienstleistungsqualität
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Service quality
6
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
more ...
less ...
Online availability
All
Undetermined
32
Free
10
Type of publication
All
Article
42
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
50
Author
All
Dawes, John
Loureiro, Sandra Maria Correia
Phau, Ian
41
Han, Heesup
28
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Huber, Frank
22
Wiedmann, Klaus-Peter
22
Guzman, Francisco
21
Keller, Kevin Lane
21
Hollebeek, Linda D.
20
Usman, Osly
20
Veloutsou, Cleopatra
20
Burmann, Christoph
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Paul, Justin
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Gázquez-Abad, Juan Carlos
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Septianto, Felix
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Batra, Rajeev
13
Cheah, Isaac
13
Christodoulides, George
13
De Chernatony, Leslie
13
Dens, Nathalie
13
more ...
less ...
Published in...
All
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
11
-
20
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
12
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
13
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
14
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
15
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
16
Brand Extensions : Does Buying a Brand in One Category Increase Propensity to Buy It in Another?
Grasby, Alicia
-
2019
It is a common belief that users of a brand in one category are more likely to purchase brand extensions than non-users of the brand. This study examines whether extensions actually do facilitate purchase of the brand in a second category. We analyze one year of household purchasing data for...
Persistent link: https://www.econbiz.de/10012869141
Saved in:
17
Using Duplication of Purchase Analysis to Reveal Brand Sub-Markets : The Case of OTC Pain Relief Tablets
Dawes, John
-
2019
This study analyzes the extent to which the top 8 brands in the US OTC pain relief tablet market share their buyers with each other. The study uses the Duplication of Purchase Analysis method. It shows that brands in this market overall follow the Duplication of Purchase Law, namely that each...
Persistent link: https://www.econbiz.de/10012900987
Saved in:
18
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
19
Investigating the Natural Monopoly Effect in Brand Purchasing : Do Big Brands Really Appeal More to Lighter Category Buyers?
Dawes, John
-
2017
Persistent link: https://www.econbiz.de/10012944399
Saved in:
20
Three Discussion Points on the Route to Brand Growth : Acquiring More Buyers vs. Higher Loyalty, Brand Positioning, and Building Brand Equity
Dawes, John
-
2017
This paper examines three important issues in brand management – the route to brand growth, the idea that brands should be uniquely differentiated, and the building and maintenance of brand equity. The chapter presents evidence from numerous studies to show that:(1) the route to brand growth...
Persistent link: https://www.econbiz.de/10012947029
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->