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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
105
Advertising
43
Markenführung
43
Werbung
40
Emotion
39
Advertising effects
34
Social Web
34
Social web
34
Werbewirkung
34
Luxury goods
26
Luxusgüter
26
Brand image
23
Markenimage
23
Beziehungsmarketing
22
Online-Marketing
22
Relationship marketing
22
Marketing management
19
Marketingmanagement
19
Virales Marketing
19
Brand
18
Markenartikel
18
Ethics
11
Ethik
11
Creativity
10
Kreativität
10
Personality psychology
10
Persönlichkeitspsychologie
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Bibliometrics
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Internet
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96
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Article
141
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4
Type of publication (narrower categories)
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Article in journal
Book section
Handbook
Konferenzbeitrag
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Aufsatz in Zeitschrift
140
Aufsatz im Buch
5
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
1
Non-commercial literature
1
conceptual-paper
1
research-article
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Language
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English
145
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Septianto, Felix
Choi, Tsan-Ming
152
Cheng, T. C. E.
126
Han, Heesup
118
Gunasekaran, Angappa
108
Sarkis, Joseph
105
Esch, Franz-Rudolf
104
Ivanov, Dmitry
104
Dwivedi, Yogesh Kumar
102
Govindan, Kannan
102
Mattila, Anna S.
101
Kraus, Sascha
93
Gierl, Heribert
83
Vrontis, Demetris
83
Lusk, Jayson L.
81
Phau, Ian
81
Khare, Arpita
78
Kumar, Vikas
77
Seuring, Stefan
77
Belk, Russell W.
76
Paul, Justin
75
Loureiro, Sandra Maria Correia
74
Herrmann, Andreas
72
Wagner, Stephan M.
72
Grewal, Dhruv
71
Melewar, T. C.
71
Chen, Jing
67
Pelsmacker, Patrick de
67
Nayga, Rodolfo M.
65
Zhao, Xiande
64
Dolgui, Alexandre
62
Bagozzi, Richard P.
59
Baumgarth, Carsten
59
Jang, Soocheong
59
Kumar, Anil
59
Laroche, Michel
59
Thurasamy Ramayah
59
Wiedmann, Klaus-Peter
59
Bang, Nguyen
58
Chan, Felix Tung Sun
58
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Journal of retailing and consumer services
18
Journal of business research : JBR
14
Psychology & marketing
11
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of wine business research : IJWBR
5
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Asia Pacific journal of marketing and logistics
3
Journal of advertising
3
Journal of advertising research
3
Journal of business ethics : JBE
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
California management review
1
Enhancing knowledge development in marketing ; Vol. 21
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
International journal of market research
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
145
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1
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10
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145
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
4
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
7
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
8
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
9
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
10
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
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