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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
103
Advertising
40
Emotion
39
Markenführung
39
Werbung
37
Social Web
34
Social web
34
Advertising effects
31
Werbewirkung
31
Luxury goods
24
Luxusgüter
24
Beziehungsmarketing
22
Brand image
22
Markenimage
22
Relationship marketing
22
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Virales Marketing
18
Brand
16
Markenartikel
16
Ethics
11
Ethik
11
Creativity
10
Kreativität
10
Personality psychology
10
Persönlichkeitspsychologie
10
Bibliometrics
9
Theory
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USA
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Wein
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9
Bibliometrie
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8
Electronic Commerce
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Undetermined
94
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9
Type of publication
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Article
134
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
138
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
1
Non-commercial literature
1
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Language
All
English
138
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Septianto, Felix
Choi, Tsan-Ming
137
Cheng, T. C. E.
123
Han, Heesup
116
Gunasekaran, Angappa
103
Mattila, Anna S.
101
Dwivedi, Yogesh Kumar
98
Sarkis, Joseph
98
Govindan, Kannan
94
Ivanov, Dmitry
91
Kraus, Sascha
79
Lusk, Jayson L.
79
Phau, Ian
78
Vrontis, Demetris
77
Khare, Arpita
76
Paul, Justin
75
Gierl, Heribert
73
Kumar, Vikas
73
Loureiro, Sandra Maria Correia
71
Grewal, Dhruv
67
Melewar, T. C.
67
Wagner, Stephan M.
64
Chen, Jing
62
Nayga, Rodolfo M.
61
Seuring, Stefan
60
Herrmann, Andreas
59
Jang, Soocheong
59
Belk, Russell W.
58
Dolgui, Alexandre
58
Kumar, Anil
57
Bang, Nguyen
56
Zhao, Xiande
56
Chan, Felix Tung Sun
55
Shankar, Ravi
55
Walsh, Gianfranco
55
Ko, Eunju
54
Laroche, Michel
54
Pelsmacker, Patrick de
54
Min, Ho-key
53
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Published in...
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Journal of retailing and consumer services
18
Journal of business research : JBR
14
Psychology & marketing
11
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of wine business research : IJWBR
5
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Asia Pacific journal of marketing and logistics
3
Journal of advertising
3
Journal of advertising research
3
Marketing letters : a journal of research in marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal of business ethics : JBE
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
California management review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
International journal of market research
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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Source
All
ECONIS (ZBW)
138
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1
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10
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138
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
3
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
4
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
8
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
9
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
10
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
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