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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
14
Virales Marketing
7
Advertising
5
Markenführung
5
Social Web
5
Social web
5
Werbung
5
Advertising effects
4
Luxury goods
4
Luxusgüter
4
Werbewirkung
4
Beziehungsmarketing
3
Brand image
3
Communication
3
Markenimage
3
Relationship marketing
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Brand
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Brand equity
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Brand strategy
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Emotion
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Online-Marketing
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engagement
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word of mouth
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Advice giving
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Anlageverhalten
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Artificial intelligence
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Augmented advertising
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Konferenzbeitrag
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17
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2
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English
17
Author
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De Angelis, Matteo
Nguyen, Hang T.
Choi, Tsan-Ming
131
Cheng, T. C. E.
122
Han, Heesup
114
Gunasekaran, Angappa
102
Mattila, Anna S.
98
Dwivedi, Yogesh Kumar
97
Sarkis, Joseph
95
Govindan, Kannan
93
Ivanov, Dmitry
88
Kraus, Sascha
78
Lusk, Jayson L.
78
Khare, Arpita
76
Phau, Ian
75
Paul, Justin
74
Vrontis, Demetris
74
Gierl, Heribert
73
Kumar, Vikas
73
Loureiro, Sandra Maria Correia
69
Grewal, Dhruv
67
Melewar, T. C.
67
Septianto, Felix
62
Wagner, Stephan M.
62
Chen, Jing
61
Nayga, Rodolfo M.
60
Herrmann, Andreas
59
Jang, Soocheong
59
Seuring, Stefan
59
Kumar, Anil
57
Bang, Nguyen
56
Dolgui, Alexandre
56
Zhao, Xiande
56
Shankar, Ravi
55
Walsh, Gianfranco
55
Belk, Russell W.
54
Chan, Felix Tung Sun
54
Ko, Eunju
54
Laroche, Michel
54
Min, Ho-key
53
Pelsmacker, Patrick de
53
Pitt, Leyland F.
53
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
2
Psychology & marketing
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
17
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1
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
2
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
7
Investor's intrinsic motives and the valence of word-of-mouth in sequential decision-making
Ahmad, Fawad
;
Oriani, Raffaele
;
De Angelis, Matteo
- In:
The journal of behavioral finance : a publication of …
22
(
2021
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012514171
Saved in:
8
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
9
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
10
The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare
;
De Angelis, Matteo
;
Peluso, Alessandro M.
- In:
Journal of business ethics : JOBE
157
(
2019
)
4
,
pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
Saved in:
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