//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Internet marketing
SME
Viral marketing
Konsumentenverhalten
16
Virales Marketing
8
Social Web
7
Social web
7
Advertising
5
Markenführung
5
Werbung
5
Advertising effects
4
Luxury goods
4
Luxusgüter
4
Werbewirkung
4
Beziehungsmarketing
3
Brand image
3
Communication
3
Markenimage
3
Online-Marketing
3
Relationship marketing
3
engagement
3
Brand
2
Brand equity
2
Brand strategy
2
Emotion
2
Markenartikel
2
Nachhaltigkeit
2
Neuroscience
2
Neurowissenschaften
2
Sustainability
2
social media
2
word of mouth
2
Advice giving
1
Anlageverhalten
1
Anreiz
1
Argument quality
1
Artificial intelligence
1
Attachment style
1
Augmented advertising
1
more ...
less ...
Online availability
All
Undetermined
16
Free
2
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
19
Aufsatz im Buch
2
Book section
2
Language
All
English
19
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Han, Heesup
116
Mattila, Anna S.
101
Dwivedi, Yogesh Kumar
79
Kraus, Sascha
78
Phau, Ian
78
Lusk, Jayson L.
76
Gierl, Heribert
73
Paul, Justin
73
Khare, Arpita
72
Vrontis, Demetris
72
Loureiro, Sandra Maria Correia
71
Melewar, T. C.
67
Grewal, Dhruv
65
Septianto, Felix
65
Nayga, Rodolfo M.
60
Herrmann, Andreas
59
Belk, Russell W.
58
Jang, Soocheong
58
Bang, Nguyen
56
Walsh, Gianfranco
55
Laroche, Michel
54
Pelsmacker, Patrick de
54
Pitt, Leyland F.
54
Ko, Eunju
53
Bagozzi, Richard P.
50
Sharma, Piyush
50
Thaichon, Park
50
Hollebeek, Linda D.
48
Law, Chun Hung Roberts
48
Rajagopal
48
Thurasamy Ramayah
48
Diamantopoulos, Adamantios
47
Dana, Leo Paul
46
Verhoef, Peter C.
46
Kim, Jungkeun
45
Kumar, Vikas
45
Swoboda, Bernhard
45
Wiedmann, Klaus-Peter
45
Romaniuk, Jenni
44
Esch, Franz-Rudolf
43
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Psychology & marketing
3
Journal of marketing research : JMR
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
2
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
3
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
4
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
5
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
6
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
9
Investor's intrinsic motives and the valence of word-of-mouth in sequential decision-making
Ahmad, Fawad
;
Oriani, Raffaele
;
De Angelis, Matteo
- In:
The journal of behavioral finance : a publication of …
22
(
2021
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012514171
Saved in:
10
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->