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~person:"De Chernatony, Leslie"
~person:"Diamantopoulos, Adamantios"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
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Brand image
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
104
Markenführung
104
Marketing
84
Beziehungsmarketing
79
Relationship marketing
79
Marktforschung
76
Markenimage
71
Market research
71
Marketingmanagement
58
Marketing management
55
Online-Marketing
53
Theorie
52
Theory
52
Markenartikel
50
Brand
48
Internet marketing
43
Marketing theory
42
Marketingtheorie
42
Deutschland
41
Germany
41
Internationales Marketing
41
International marketing
40
Lieferantenmanagement
29
Supplier relationship management
29
Advertising effects
25
Werbewirkung
25
Customer satisfaction
24
Kundenzufriedenheit
24
Erfolgsfaktor
22
Success factor
22
B-to-B-Marketing
21
Business-to-business marketing
21
Einzelhandel
21
Retail trade
21
Social Web
21
Social web
21
USA
20
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65
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6
Author
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De Chernatony, Leslie
Diamantopoulos, Adamantios
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Rahman, Zillur
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Khamitov, Mansur
12
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Journal of business research : JBR
10
Journal of international marketing
5
European journal of marketing : EJM
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Working paper series / The City University Business School
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
AMS review : official publication of the Academy of Marketing Science
1
British journal of management
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper series / City University Business School
1
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Source
All
ECONIS (ZBW)
71
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1
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71
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date (oldest first)
1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
8
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
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