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~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Merrilees, Bill"
~subject:"Brand image"
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Brand image
Brand management
111
Markenführung
111
Consumer behaviour
94
Konsumentenverhalten
94
Beziehungsmarketing
83
Relationship marketing
83
Marketing
81
Marktforschung
68
Market research
63
Markenimage
62
Marketingmanagement
58
Online-Marketing
56
Marketing management
55
Theorie
52
Theory
52
Markenartikel
46
Internet marketing
45
Brand
44
Deutschland
39
Germany
39
Marketing theory
39
Marketingtheorie
39
Lieferantenmanagement
29
Supplier relationship management
29
Einzelhandel
27
Retail trade
26
Customer satisfaction
25
Kundenzufriedenheit
25
Advertising effects
23
Werbewirkung
23
Social Web
22
Social web
22
B-to-B-Marketing
21
Business-to-business marketing
21
Erfolgsfaktor
21
Success factor
21
Dienstleistungsqualität
20
Service quality
20
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20
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English
56
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De Chernatony, Leslie
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Merrilees, Bill
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Diamantopoulos, Adamantios
21
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Rahman, Zillur
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Khamitov, Mansur
12
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The journal of brand management : an international journal
7
European journal of marketing : EJM
4
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
3
The journal of product & brand management
3
Working paper series / The City University Business School
3
Australasian marketing journal
2
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
62
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1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
10
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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