//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marketing theory
Consumer behaviour
85
Konsumentenverhalten
85
Brand management
80
Markenführung
80
Marketing
80
Beziehungsmarketing
76
Relationship marketing
76
Marktforschung
66
Market research
61
Online-Marketing
53
Marketingmanagement
51
Theorie
51
Theory
51
Markenimage
50
Marketing management
48
Internet marketing
43
Deutschland
39
Germany
39
Marketingtheorie
39
Markenartikel
37
Brand
35
Lieferantenmanagement
29
Supplier relationship management
29
Advertising effects
23
Customer satisfaction
23
Kundenzufriedenheit
23
Werbewirkung
23
Einzelhandel
21
Retail trade
21
Social Web
21
Social web
21
B-to-B-Marketing
20
Business-to-business marketing
20
Erfolgsfaktor
20
Success factor
20
Direktmarketing
19
Internationales Marketing
19
Dienstleistungsqualität
18
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
56
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Collection of articles of several authors
10
Sammelwerk
10
Aufsatz im Buch
5
Book section
5
Reprint
3
Collection of articles written by one author
2
Lehrbuch
2
Sammlung
2
Textbook
2
Case study
1
Fallstudie
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
76
German
13
Author
All
De Chernatony, Leslie
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Tadajewski, Mark
78
Burmann, Christoph
65
Sheth, Jagdish N.
51
Hunt, Shelby D.
47
Kotler, Philip
44
Keller, Kevin Lane
43
Vargo, Stephen L.
35
Bruhn, Manfred
30
Jones, D. G. Brian
30
Loureiro, Sandra Maria Correia
29
Brown, Stephen
28
Melewar, T. C.
28
Lusch, Robert F.
27
Phau, Ian
25
Diamantopoulos, Adamantios
24
Shaw, Eric H.
24
Baumgarth, Carsten
23
Huber, Frank
23
Kumar, V.
23
Maclaran, Pauline
23
Bang, Nguyen
22
Foroudi, Pantea
22
MacInnis, Deborah J.
22
Guzman, Francisco
21
Lehmann, Donald R.
21
Han, Heesup
20
Romaniuk, Jenni
20
Saren, Michael
20
Bauer, Hans H.
19
Grönroos, Christian
19
Homburg, Christian
19
Japutra, Arnold
19
Meffert, Heribert
18
Park, C. Whan
18
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Freiling, Jörg
17
more ...
less ...
Published in...
All
Review of marketing research
10
Marketing : ZFP ; journal of research and management
9
SAGE library in marketing
6
Legends in marketing
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
Review of Marketing Research Ser.
3
The journal of product & brand management
3
Working paper series / The City University Business School
3
Der Markt : international journal of marketing
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Fundamentals of marketing research ; Vol. 6
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing theory
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Pearson always learning
1
Review of marketing research , 4
1
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
1
-
10
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
8
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->