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~person:"De Chernatony, Leslie"
~person:"Gierl, Heribert"
~person:"Gil Saura, Irene"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~subject:"Brand image"
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Search: subject:"Marketing"
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Brand image
Consumer behaviour
85
Konsumentenverhalten
85
Brand management
80
Markenführung
80
Marketing
80
Beziehungsmarketing
76
Relationship marketing
76
Marktforschung
66
Market research
61
Online-Marketing
53
Marketingmanagement
51
Theorie
51
Theory
51
Markenimage
50
Marketing management
48
Internet marketing
43
Deutschland
39
Germany
39
Marketing theory
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Marketingtheorie
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Markenartikel
37
Brand
35
Lieferantenmanagement
29
Supplier relationship management
29
Advertising effects
23
Customer satisfaction
23
Kundenzufriedenheit
23
Werbewirkung
23
Einzelhandel
21
Retail trade
21
Social Web
21
Social web
21
B-to-B-Marketing
20
Business-to-business marketing
20
Erfolgsfaktor
20
Success factor
20
Direktmarketing
19
Internationales Marketing
19
Dienstleistungsqualität
18
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44
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6
Author
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De Chernatony, Leslie
Gierl, Heribert
Gil Saura, Irene
Kreutzer, Ralf T.
Malhotra, Naresh K.
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Diamantopoulos, Adamantios
21
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Japutra, Arnold
19
Romaniuk, Jenni
19
Baumgarth, Carsten
18
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Rahman, Zillur
15
Wong, IpKin Anthony
15
Khan, Imran
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Grohmann, Bianca
12
Khamitov, Mansur
12
Merrilees, Bill
12
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Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
The journal of product & brand management
3
Working paper series / The City University Business School
3
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
AMS review : official publication of the Academy of Marketing Science
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Service business
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper series / City University Business School
1
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ECONIS (ZBW)
50
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50
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1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Exploring integrated
marketing
communications, brand awareness, and brand image in hospitality
marketing
: a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
8
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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