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~person:"De Chernatony, Leslie"
~person:"Herrmann, Andreas"
~person:"Merrilees, Bill"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Brand management
63
Markenführung
63
Brand image
35
Markenimage
35
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30
Markenartikel
30
Consumer behaviour
26
Konsumentenverhalten
26
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English
74
German
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De Chernatony, Leslie
Herrmann, Andreas
Merrilees, Bill
Melewar, T. C.
70
Esch, Franz-Rudolf
47
Bang, Nguyen
40
Loureiro, Sandra Maria Correia
40
Phau, Ian
38
Baumgarth, Carsten
36
Romaniuk, Jenni
35
Diamantopoulos, Adamantios
32
Keller, Kevin Lane
32
Ko, Eunju
32
Han, Heesup
31
Foroudi, Pantea
30
Sattler, Henrik
29
Balmer, John M. T.
28
Christodoulides, George
28
Gierl, Heribert
28
Gupta, Suraksha
28
Guzman, Francisco
26
Veloutsou, Cleopatra
26
Burmann, Christoph
25
Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
24
Dawes, John
23
Fetscherin, Marc
23
Khan, Imran
23
Rahman, Zillur
23
Roper, Stuart
23
Sung, Yongjun
23
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Völckner, Franziska
22
Iglesias, Oriol
21
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Journal of business research : JBR
12
The journal of brand management : an international journal
11
European journal of marketing : EJM
5
Psychology & marketing
5
The journal of product & brand management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Marketing theory
2
The journal of consumer marketing
2
The service industries journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal for international business and entrepreneurship development
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Verkehrswissenschaft : ZfV
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ECONIS (ZBW)
88
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
5
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
6
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
10
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
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