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~person:"De Chernatony, Leslie"
~person:"Horan, Gillian"
~person:"Whelan, Susan"
~subject:"Ireland"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
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25
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6
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De Chernatony, Leslie
Horan, Gillian
Whelan, Susan
Wallace, Elaine
10
Loureiro, Sandra Maria Correia
6
Augusto, Mário Gomes
5
Buil, Isabel
5
Lovett, Mitchell J.
4
Peres, Renana
4
Torres, Pedro M.
4
Berger, Jonah
3
Brandão, Amélia Maria Pinto da Cunha
3
Brophy, Richard
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3
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3
Shachar, Ron
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3
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2
Arnold, Mark J.
2
Aslam, Wajeeha
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Bahreinizad, Manizheh
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2
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2
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2
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2
East, Robert
2
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The journal of services marketing
2
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
9
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
4
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
5
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
6
Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
Saved in:
7
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
8
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
9
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus
;
Whelan, Susan
- In:
The marketing review
7
(
2007
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10003538056
Saved in:
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