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~person:"De Chernatony, Leslie"
~person:"Horan, Gillian"
~person:"Whelan, Susan"
~subject:"Ireland"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Search: subject:"Markenartikel"
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Ireland
Brand management
26
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14
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12
Markenartikel
12
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7
Consumer behaviour
6
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De Chernatony, Leslie
Horan, Gillian
Whelan, Susan
Wallace, Elaine
5
Brophy, Richard
3
O'Callaghan, Edmund
3
Buil, Isabel
2
Amis, John
1
Brewer, Audrey
1
Collins, Alan
1
Dikčius, Vytautas
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Kennedy, Bobby
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Lambkin, Mary
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Louvet, Denise
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1
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1
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1
Richardson, Brendan
1
Ruane, Lorna
1
Silk, Michael L.
1
Skinner, Heather
1
Stankevičienė, Gintarė
1
Szmigin, Isabelle
1
Tiernan, Siobhan
1
Walsh, Patrick Paul
1
Whelan, Ciara
1
Williams, Wendy
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Wohlfeil, Markus
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The journal of services marketing
2
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
7
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1
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
2
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
3
Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
Saved in:
4
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
5
"Show us what you've got" : building and managing strong brands in Ireland's service SME’s
Horan, Gillian
-
2010
Persistent link: https://www.econbiz.de/10008811374
Saved in:
6
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
7
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus
;
Whelan, Susan
- In:
The marketing review
7
(
2007
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10003538056
Saved in:
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