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~person:"De Chernatony, Leslie"
~subject:"Arbeitskräfte"
~subject:"Brand extension"
~subject:"Corporate culture"
~subject:"Ireland"
~type_genre:"Article in journal"
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Arbeitskräfte
Brand extension
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Brand management
23
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23
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14
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14
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11
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De Chernatony, Leslie
Balmer, John M. T.
11
Boisvert, Jean
10
Buil, Isabel
8
Bravo, Rafael
6
Melewar, T. C.
6
Merrilees, Bill
6
Phau, Ian
6
Völckner, Franziska
6
Dwivedi, Abhishek
5
Pina, José M.
5
Sattler, Henrik
5
Wallace, Elaine
5
Walsh, Patrick
5
Balmer, John M.T.
4
Baumgarth, Carsten
4
Dens, Nathalie
4
Hem, Leif E.
4
Ind, Nicholas
4
Iversen, Nina M.
4
Keller, Kevin Lane
4
King, Ceridwyn
4
Martínez, Eva
4
Pelsmacker, Patrick de
4
Urde, Mats
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Ahluwalia, Rohini
3
Barrio-García, Salvador del
3
Bei, Lien-ti
3
Brophy, Richard
3
Dall'Olmo Riley, Francesca
3
Eisingerich, Andreas B
3
Faßnacht, Martin
3
Goodstein, Ronald Charles
3
Gupta, Suraksha
3
Gürhan-Canli, Zeynep
3
Hennig-Thurau, Thorsten
3
Iglesias, Oriol
3
John, Deborah Roedder
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European journal of marketing : EJM
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of euromarketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
8
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1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
5
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
6
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
7
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
8
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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