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~person:"De Chernatony, Leslie"
~subject:"Ireland"
~subject:"Social Web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Article in journal
Aufsatz in Zeitschrift
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De Chernatony, Leslie
Loureiro, Sandra Maria Correia
12
Wallace, Elaine
10
Rita, Paulo
9
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Filieri, Raffaele
7
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Haverila, Kai
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Bilro, Ricardo Godinho
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Füller, Johann
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Ko, Eunju
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Kumar, Vikas
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Mathur, Manisha
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Melewar, T. C.
5
Rather, Raouf Ahmad
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Becker, Kip
4
Bernritter, Stefan F.
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Bredikhina, Nataliya
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Buil, Isabel
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Carlson, Jamie
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Chan-Olmsted, Sylvia M.
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Chen, Huan
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Cheung, Man Lai
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Dens, Nathalie
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Dwivedi, Yogesh Kumar
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Farhat, Kashif
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Journal of advertising research
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
6
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1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
3
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
4
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
5
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
6
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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