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~person:"De Chernatony, Leslie"
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Markenartikel
32
Brand
26
Brand management
20
Markenführung
20
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
USA
6
United States
6
Markenpolitik
5
Produktmanagement
5
Beziehungsmarketing
4
Relationship marketing
4
Dienstleistungssektor
3
Marketing
3
Service industry
3
Viral marketing
3
Virales Marketing
3
Brand love
2
Definition
2
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2
Emotion
2
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2
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2
Großbritannien
2
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2
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2
Social web
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2
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2
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1
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1
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11
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3
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3
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32
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De Chernatony, Leslie
Keller, Kevin Lane
34
Sattler, Henrik
34
Bronnenberg, Bart J.
28
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Dubé, Jean-Pierre
23
Huber, Frank
23
Kapferer, Jean-Noël
19
Sarkar, Abhigyan
19
Bauer, Hans H.
17
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
King, Stephen
15
Meffert, Heribert
15
Olbrich, Rainer
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Ind, Nicholas
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Aaker, David A.
13
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
MacInnis, Deborah J.
13
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Working paper series / City University Business School
3
Working paper series / The City University Business School
3
Brand management ; Vol. 4
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Marketing theory
2
CIM professional
1
Consumer-brand relationships : theory and practice
1
EBSCOhost eBook Collection
1
Journal of euromarketing
1
The international library of management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing book
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
6
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
5
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
6
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
;
Wallace, Elaine
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008689808
Saved in:
7
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
8
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
9
Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
10
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
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