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~person:"De Jans, Steffi"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Advertising
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De Jans, Steffi
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
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Thuysbaert, Bram
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Buijzen, Moniek
7
Kohlbacher, Florian
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Pompe, Hans-Georg
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Shankar, Avi
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Tröndle, Martin
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Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
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Karlan, Dean
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Kremmel, Dietmar
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Rozendaal, Esther
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Walter, Benjamin von
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Cauberghe, Veroline
5
Chikweche, Tendai
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Cova, Bernard
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Drees, Norbert
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Dupas, Pascaline
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Ebbes, Peter
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Galeotti, Andrea
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Gupta, Shruti
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Halfmann, Marion
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Hennigs, Nadine
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Muthers, Helmut
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Puntoni, Stefano
5
Reijmersdal, Eva A. van
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Robinson, Jonathan
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Sapi, Geza
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Schertler, Walter
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Stroud, Dick
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European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
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