//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"DeGaris, Larry"
~person:"Depken, Craig A."
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Automobilsport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Motorsport
7
Professional sports
5
Profisport
5
Sponsoring
5
Sponsorship
5
USA
4
United States
4
Sport event
3
Sportmarketing
3
Sports marketing
3
Sportveranstaltung
3
Advertising effects
2
NASCAR
2
Werbewirkung
2
2007-2009
1
Advertising
1
Athletes
1
Brand
1
Competition
1
Consumer behaviour
1
Empirical method
1
Empirische Methode
1
Event marketing
1
Event-Marketing
1
Firm performance
1
Konsumentenverhalten
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Psychology of advertising
1
Sport
1
Sportler
1
Sports
1
Sports economics
1
Sportökonomik
1
Unternehmenserfolg
1
Werbepsychologie
1
Werbung
1
Wettbewerb
1
advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
7
Author
All
DeGaris, Larry
Depken, Craig A.
Jensen, Jonathan A.
4
Cobbs, Joe
3
Cobbs, Joe B.
3
Tyler, B. David
3
Aversa, Paolo
2
Castellucci, Fabrizio
2
Chung, Kyu-soo
2
Groothuis, Peter Andrew
2
Groza, Mark D.
2
Jenkins, Mark
2
Kinney, Lance
2
Mariotti, Francesca
2
Ryu, Dong Soo
2
Young, Joyce A.
2
Abelson, Peter
1
Albano, Benjamin
1
Alderman, Derek H.
1
Allender, Mary Elizabeth
1
Amato, Christie H.
1
Bahng, Chang-ki
1
Baucus, Melissa
1
Beasley, Fred
1
Beissel, Adam S.
1
Berinato, Scott
1
Berkowitz, Jason P.
1
Bodkin, Charles D.
1
Bothner, Matthew S.
1
Boyd, Tom
1
Brasel, S. Adam
1
Braunstein, Jessica R.
1
Brunnemer, Timothy
1
Buffington, James R.
1
Byon, Kevin K.
1
Cable, Daniel M.
1
Cadwallader, Susan
1
Carilli, Anthony M.
1
Chan, Kwong
1
Choi, Yung Kyun
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
3
Journal of sports economics
2
Applied economics
1
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consistency and momentum in NASCAR
Depken, Craig A.
;
Hood, Matthew
;
King, Ernest
- In:
Journal of sports economics
18
(
2017
)
6
,
pp. 601-621
Persistent link: https://www.econbiz.de/10011737311
Saved in:
2
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
3
When going in circles is going backward : outcome uncertainty in NASCAR
Berkowitz, Jason P.
;
Depken, Craig A.
;
Wilson, Dennis P.
- In:
Journal of sports economics
12
(
2011
)
3
,
pp. 253-283
Persistent link: https://www.econbiz.de/10009156775
Saved in:
4
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
5
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
6
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
7
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->