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~person:"Decarolis, Francesco"
~person:"Whinston, Andrew B."
~subject:"social media"
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social media
Internet marketing
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11
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Decarolis, Francesco
Whinston, Andrew B.
Rita, Paulo
7
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5
Hager, Anselm
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Kunkel, Thilo
5
Schweidel, David A.
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Information systems research : ISR
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Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
2
Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
Saved in:
3
Two formulas for success in social media : learning and network effects
Qiu, Liangfei
;
Tang, Qian
;
Whinston, Andrew B.
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 78-108
Persistent link: https://www.econbiz.de/10011491405
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