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~person:"Deitz, George D."
~person:"Plewa, Carolin"
~subject:"Football"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Unternehmensimage"
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Football
Konsumentenverhalten
United States
Corporate reputation
5
Firmenimage
5
Consumer behaviour
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Sponsoring
3
Sponsorship
3
Advertising effects
2
Beziehungsmarketing
2
Relationship marketing
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Werbewirkung
2
Attribution
1
Brand image
1
Brand management
1
CSR image
1
Consumer
1
Corporate responsibility
1
Corporate volunteering
1
Customer satisfaction
1
Dienstleistungsqualität
1
Ehrenamtliche Arbeit
1
Factor analysis
1
Faktorenanalyse
1
Fußball
1
Kundenzufriedenheit
1
Loyalty
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Service quality
1
Signalling
1
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Aufsatz in Zeitschrift
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5
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English
5
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Deitz, George D.
Plewa, Carolin
Melewar, T. C.
10
Foroudi, Pantea
7
Swoboda, Bernhard
6
Han, Heesup
5
Rodríguez del Bosque, Ignacio A.
5
Pollock, Timothy G.
4
Bang, Nguyen
3
Dennis, Charles
3
Durand, Rodolphe
3
Gupta, Suraksha
3
Jensen, Michael
3
Philippe, Deborah
3
Pérez, Andrea
3
Akhigbe, Aigbe O.
2
Alvarado-Herrera, Alejandro
2
Ang, Tyson
2
Arli, Denni
2
Beatty, Sharon E.
2
Berg, Bettina
2
Bezes, Christophe
2
Bhattacharya, C. B.
2
Brunk, Katja H.
2
Caruana, Albert
2
Castellano, Sylvaine
2
Cham Tat Huei
2
Chen, Yong
2
Cheng Boon Liat
2
Cho, Charles H.
2
Currás-Pérez, Rafael
2
Deb, Madhurima
2
Dolen, Willemijn M. van
2
Eberle, Luciene
2
Eisingerich, Andreas B
2
Estelami, Hooman
2
Firmansyah, Dian Andi
2
Gaines-Ross, Leslie
2
Giovanis, Apostolos
2
Gorostidi-Martinez, Haritz
2
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Psychology & marketing
2
European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Journal of service research : JSR
1
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ECONIS (ZBW)
5
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1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin
;
Conduit, Jodie
;
Quester, Pascale G.
; …
- In:
Journal of business ethics : JOBE
127
(
2015
)
3
,
pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
Saved in:
3
The role of corporate image for quality in the formation of attitudinal service loyalty
Jha, Subhash
;
Deitz, George D.
;
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009774887
Saved in:
4
Determinants of community-based sponsorship impact on self-congruity
Quester, Pascale
;
Plewa, Carolin
;
Palmer, Karen
; …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010206831
Saved in:
5
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
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