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~person:"Delacroix, Eva"
~person:"Gierl, Heribert"
~person:"Mattila, Anna S."
~type_genre:"Article in journal"
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Search: subject:"Consumer behavior"
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Consumer behaviour
169
Konsumentenverhalten
169
Beziehungsmarketing
35
Relationship marketing
35
Customer satisfaction
26
Kundenzufriedenheit
26
Advertising effects
25
Dienstleistungsqualität
25
Service quality
25
Werbewirkung
25
Beschwerdemanagement
18
Complaint management
18
Emotion
18
Advertising
16
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Werbung
16
Experiment
15
Preismanagement
15
Pricing strategy
15
Brand image
13
Markenimage
13
Theorie
13
Theory
13
Brand management
11
Deutschland
11
Germany
11
Hotel industry
11
Hotellerie
11
Markenführung
11
Internet marketing
10
Online-Marketing
10
Brand
9
Gender
9
Geschlecht
9
Markenartikel
9
Customer service
8
Kundenservice
8
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Online availability
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Undetermined
75
Free
3
Type of publication
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Article
169
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
169
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
conceptual-paper
1
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Language
All
English
132
German
37
Author
All
Delacroix, Eva
Gierl, Heribert
Mattila, Anna S.
Han, Heesup
115
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Hollebeek, Linda D.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Published in...
All
International journal of hospitality management
25
Marketing : ZFP ; journal of research and management
16
Journal of business research : JBR
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of services marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Cornell hospitality quarterly : CQ
5
Der Markt : international journal of marketing
5
Journal of hospitality marketing & management
5
International journal of contemporary hospitality management
4
Journal of business economics : JBE
4
Journal of service management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The Cornell hospitality quarterly
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of retailing and consumer services
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Services marketing quarterly
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Marketing intelligence & planning
1
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Source
All
ECONIS (ZBW)
169
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169
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
4
Ethnic restaurants : bringing uniqueness to the table through handwriting
Chen, Feier
;
Liu, Qing
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10013387220
Saved in:
5
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
10
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
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