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~person:"Delacroix, Eva"
~person:"Hollebeek, Linda D."
~person:"Paul, Justin"
~subject:"Social web"
~type_genre:"Article in journal"
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Social web
Consumer behaviour
101
Konsumentenverhalten
101
Beziehungsmarketing
38
Relationship marketing
38
Brand management
30
Markenführung
30
Brand image
23
Markenimage
23
Customer integration
16
Kundenintegration
16
Social Web
15
Dienstleistungsqualität
14
Service quality
14
Bibliometrics
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12
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Customer satisfaction
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Markenartikel
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Online-Handel
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Online-Marketing
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9
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Structural equation model
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Strukturgleichungsmodell
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Viral marketing
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Virales Marketing
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Coronavirus
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Emerging economies
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Delacroix, Eva
Hollebeek, Linda D.
Paul, Justin
Filieri, Raffaele
19
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
13
Dwivedi, Yogesh Kumar
12
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Füller, Johann
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Wallace, Elaine
8
Hajli, Nick
7
Hennig-Thurau, Thorsten
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Schivinski, Bruno
7
Stephen, Andrew T.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
Bilgihan, Anil
6
Chen, Huan
6
Cheung, Man Lai
6
De Angelis, Matteo
6
Dessart, Laurence
6
Hazari, Sunil
6
Kian Yeik Koay
6
Liang, Sai
6
Michaelidou, Nina
6
Phua, Joe
6
Ruiz Mafe, Carla
6
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of consumer studies
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
15
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15
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
5
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
6
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
7
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
8
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
9
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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