Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25
consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of … understand the onset of new patterns of consumer behavior. This article presents the conceptual life course model as a research … consumer behavior modification, and suggest implications for public policy, marketing practice, theory and further research. …