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~person:"Delacroix, Eva"
~person:"Rajagopal"
~subject:"Decision"
~subject:"Kundenwert"
~subject:"Markenimage"
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Search: subject:"Consumer behavior"
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Decision
Kundenwert
Markenimage
Consumer behaviour
51
Konsumentenverhalten
51
Mexico
22
Mexiko
22
Einzelhandel
12
Retail trade
12
consumer behavior
11
Brand management
9
Markenführung
9
Brand image
8
Sales promotion
7
Verkaufsförderung
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Cognition
5
Emotion
5
Kognition
5
consumer behaviour
5
Beziehungsmarketing
4
Consumer behavior
4
Relationship marketing
4
purchase intention
4
Customer value
3
Erneuerbare Energie
3
Innovation
3
Online retailing
3
Online-Handel
3
Renewable energy
3
consumer knowledge
3
marketing
3
retailing
3
Demand
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
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English
13
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Delacroix, Eva
Rajagopal
Phau, Ian
30
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Melewar, T. C.
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Ko, Eunju
17
Kumar, V.
17
Sarkar, Abhigyan
17
Das, Gopal
15
Bagozzi, Richard P.
14
Ekinci, Yuksel
14
Kim, Jungkeun
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Gierl, Heribert
13
Keller, Kevin Lane
13
MacInnis, Deborah J.
13
Sreejesh, S.
13
Wiedmann, Klaus-Peter
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
Khamitov, Mansur
12
Park, C. Whan
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Gil Saura, Irene
11
Grohmann, Bianca
11
Kardes, Frank R.
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Simonson, Itamar
11
Valette-Florence, Pierre
11
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International journal of business innovation and research
3
International journal of business excellence
2
Dexterity in global business : a cross-dimensional analysis
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
13
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
4
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
5
Brand expressions in stimulating
consumer
behavior
in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
6
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
7
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
8
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
9
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
10
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
1
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