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~person:"Delacroix, Eva"
~person:"Rajagopal"
~subject:"Decision"
~subject:"Kundenwert"
~subject:"Mexiko"
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Decision
Kundenwert
Mexiko
Consumer behaviour
51
Konsumentenverhalten
51
Mexico
22
Einzelhandel
12
Retail trade
12
consumer behavior
11
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Sales promotion
7
Verkaufsförderung
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Cognition
5
Emotion
5
Kognition
5
consumer behaviour
5
Beziehungsmarketing
4
Consumer behavior
4
Relationship marketing
4
purchase intention
4
Customer value
3
Erneuerbare Energie
3
Innovation
3
Online retailing
3
Online-Handel
3
Renewable energy
3
consumer knowledge
3
marketing
3
retailing
3
Demand
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
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English
25
Author
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Delacroix, Eva
Rajagopal
Kim, Jungkeun
10
Ko, Eunju
9
Kumar, V.
9
Simonson, Itamar
9
De Giorgi, Giacomo
8
Jayachandran, Seema
8
Johnson, Eric J.
8
Sela, Aner
8
Cunha, Jesse M.
7
González-Navarro, Marco
7
Lunn, Pete
7
Bagozzi, Richard P.
6
Bettman, James R.
6
Castaño, Raquel
6
Chernev, Alexander
6
Dellaert, Benedict G. C.
6
Felix, Reto
6
Vera, Jorge
6
Yoon, Carolyn
6
Faber, Benjamin
5
Falk, Armin
5
Griskevicius, Vladas
5
Kardes, Frank R.
5
Kim, Kyung Hoon
5
Kim, Seongseop
5
Knell, Markus
5
Levav, Jonathan
5
Reinartz, Werner J.
5
Swait, Joffre
5
Adamowicz, Wiktor
4
Ahn, Jiseon
4
Atkin, David
4
Baker, Tom
4
Binney, Wayne
4
Castilla, Carolina
4
Cole, Catherine A.
4
Crosetto, Paolo
4
Das, Gopal
4
Dhar, Ravi
4
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International journal of business innovation and research
5
International journal of business excellence
3
International journal of business competition and growth : IJBCG
2
International journal of productivity and quality management : IJPQM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Dexterity in global business : a cross-dimensional analysis
1
International journal of business excellence : IJBEX
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
25
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
3
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
4
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
5
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
6
Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal
- In:
Journal of transnational management : the official …
19
(
2014
)
1
,
pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
Saved in:
7
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
8
Brand expressions in stimulating
consumer
behavior
in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
9
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
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