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~person:"Dens, Nathalie"
~person:"Ruiz Mafe, Carla"
~subject:"Banner advertising"
~subject:"Internet marketing"
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Banner advertising
Internet marketing
Viral marketing
15
Virales Marketing
15
Consumer behaviour
10
Konsumentenverhalten
10
Online-Marketing
10
Online reviews
8
Social Web
7
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7
Online retailing
6
Online-Handel
6
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2
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Dienstleistungsqualität
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Emotion
2
Eye-tracking
2
Perceived usefulness
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2
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eWOM
2
electronic word of mouth
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Dens, Nathalie
Ruiz Mafe, Carla
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Sparks, Beverley
5
Verma, Sanjeev
5
Wu, Luorong
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
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Journal of business research : JBR
2
Business research quarterly : BRQ
1
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Service business
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
3
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
4
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
5
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
6
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
7
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
8
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
9
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
10
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
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