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~person:"Dev, Chekitan S."
~person:"Gursoy, Dogan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Dienstleistungsmarketing
5
Dienstleistungsqualität
5
Service quality
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Services marketing
5
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Markenführung
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Brand growth
2
Consumer behaviour
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Customer-to-customer interactions
2
Dienstleistung
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Dienstleistungsmanagement
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Dynamic multivariate panel model
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Service branding
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Services
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Metaverse
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Dev, Chekitan S.
Gursoy, Dogan
Bruhn, Manfred
20
Meffert, Heribert
17
Grönroos, Christian
13
Lusch, Robert F.
10
Vargo, Stephen L.
9
Hadwich, Karsten
7
Bitner, Mary Jo
6
Kleinaltenkamp, Michael
6
Zeithaml, Valarie A.
6
Gremler, Dwayne D.
5
Moser, H. R.
5
Boukis, Achilleas
4
Edvardsson, Bo
4
Huang, Ming-Hui
4
Magnini, Vincent P.
4
Oyewole, Philemon
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Bateson, John E. G.
3
Berry, Leonard L.
3
Clow, Kenneth E.
3
Fisk, Raymond P.
3
Grove, Stephen J.
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Gummesson, Evert
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Gustafsson, Anders
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Harrington, Robert J.
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Harris, Lloyd C.
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Hoffman, K. Douglas
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Khan, Kalim
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Kowalkowski, Christian
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Martin, Charles L.
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McColl-Kennedy, Janet R.
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Müller, Wolfgang
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Ndubisi, Nelson Oly
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Panwar, Tapish
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Prentice, Catherine
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Roy, Sanjit
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of marketing research : JMR
1
The service industries journal
1
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ECONIS (ZBW)
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1
Metaverse in services marketing : an overview and future research directions
Gursoy, Dogan
;
Lu, Lu
;
Nunkoo, Robin
;
Deng, Demi
- In:
The service industries journal
43
(
2023
)
15/16
,
pp. 1140-1172
Persistent link: https://www.econbiz.de/10014422598
Saved in:
2
Impact of customer-to-customer interactions on overall service experience : a social servicescape perspective
Lin, Hongxia
;
Gursoy, Dogan
;
Zhang, Meng
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241876
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
4
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
5
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
6
Developing a typology of disruptive customer behaviors : influence of customer misbehavior on service experience of by-standing customers
Gursoy, Dogan
;
Cai, Ruiying
;
Anaya, Gerardo Joel
- In:
International journal of contemporary hospitality management
29
(
2017
)
9
,
pp. 2341-2360
Persistent link: https://www.econbiz.de/10011761812
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