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~person:"Dholakia, Nikhilesh"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Marketing"
~type:"article"
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Dholakia, Nikhilesh
Franses, Philip Hans
Malhotra, Naresh K.
Meffert, Heribert
21
Homburg, Christian
20
Leeflang, Peter
17
Kotler, Philip
16
Bruhn, Manfred
15
Laczniak, Gene R.
15
Layton, Roger A.
15
Reinecke, Sven
14
Shultz, Clifford J.
13
Wiedmann, Klaus-Peter
13
Hanssens, Dominique M.
12
Lim, Weng Marc
12
Morgan, Neil A.
12
Tadajewski, Mark
12
Hruschka, Harald
11
Kirchgeorg, Manfred
11
Kumar, V.
11
Vrontis, Demetris
11
Freiling, Jörg
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Kraus, Sascha
10
Miles, Morgan P.
10
Spiller, Achim
10
Adeola, Ogechi
9
Bauer, Hans H.
9
Brown, Stephen
9
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9
Crittenden, Victoria Lynn
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Malshe, Avinash
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Voeth, Markus
9
Engelhardt, Werner Hans
8
Herrmann, Andreas
8
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8
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8
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Does marketing need reform? : fresh perspectives on the future
1
Economics letters
1
European journal of marketing : EJM
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of economic forecasting ; Vol. 1
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Journal of applied econometrics
1
Journal of business-to-business marketing
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing theory
1
Qualitative market research : an international journal
1
The Oxford handbook of economic forecasting
1
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ECONIS (ZBW)
Other ZBW resources
3
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1
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1
Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh
;
Darmody, Aron
;
Zwick, Detlev
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
Saved in:
2
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
3
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
4
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
5
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
6
Markets and
marketing
in the information age
Dholakia, Nikhilesh
;
Dholakia, Ruby R.
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 21-37)
.
1999
Persistent link: https://www.econbiz.de/10001441641
Saved in:
7
Finanzkapital and consumers : how financialization shaped twentieth century
marketing
Dholakia, Nikhilesh
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
Saved in:
8
Introduction to the special issue on new econometric models in
marketing
Chintagunta, Pradeep K.
;
Franses, Philip Hans
;
Paap, Richard
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Saved in:
9
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
10
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
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