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~person:"Dholakia, Nikhilesh"
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Marketing
14
Marketingtheorie
12
Marketing theory
11
Consumer behaviour
8
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8
Electronic Commerce
6
E-commerce
5
Theorie
5
Theory
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4
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4
Aufsatzsammlung
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Beziehungsmarketing
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English
27
German
2
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Dholakia, Nikhilesh
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Vrontis, Demetris
104
Melewar, T. C.
102
Krafft, Manfred
101
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Journal of marketing management : MM
2
Qualitative market research : an international journal
2
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
1
Expanding disciplinary space : on the potential of critical marketing
1
Global business review
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Macromarketing - a global focus ; Vol. 4
1
Marketing management : a cultural perspective
1
Marketing theory
1
Research in marketing / Supplement
1
Research in marketing / Supplement : an annual compilation of research
1
The SAGE handbook of marketing theory
1
The development of marketing theory and its philosophical underpinnings
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
3
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1
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10
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31
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1
Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh
;
Darmody, Aron
;
Zwick, Detlev
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
Saved in:
2
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
3
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
4
Strategic database
marketing
: customer profiling as new product development
Zwick, Detlev
;
Dholakia, Nikhilesh
- In:
Marketing management : a cultural perspective
,
(pp. 443-458)
.
2012
Persistent link: https://www.econbiz.de/10009508074
Saved in:
5
The reshaping of Chinese consumer values in the social media era : exploring the impact of Weibo
Duan, Jingyi
;
Dholakia, Nikhilesh
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011497140
Saved in:
6
Ideology for the 10 billion : introduction to globalization of
marketing
ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
7
Being critical in
marketing
studies : the imperative of macro perspectives
Dholakia, Nikhilesh
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009558350
Saved in:
8
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
9
Social
marketing
and development
Dholakia, Ruby R.
;
Dholakia, Nikhilesh
-
2009
Persistent link: https://www.econbiz.de/10003876646
Saved in:
10
Finanzkapital and Consumers : How Financialization Shaped 20th Century
Marketing
Dholakia, Nikhilesh
-
2012
consumption styles and
marketing
practices in the last century …
Persistent link: https://www.econbiz.de/10013097548
Saved in:
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