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~person:"Di Maria, Eleonora"
~person:"Heitmann, Mark"
~subject:"Marketing management"
~subject:"Produktgestaltung"
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Marketing management
Produktgestaltung
Product design
12
Automotive industry
4
Consumer behaviour
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Kfz-Industrie
4
Konsumentenverhalten
4
Brand management
3
Kraftfahrzeug
3
Markenführung
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Competitive advantage
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Consumer goods marketing
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7
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Di Maria, Eleonora
Heitmann, Mark
Herrmann, Andreas
20
Sosa, Manuel
17
Thisse, Jacques-François
15
Verganti, Roberto
15
Dell'Era, Claudio
14
Anderson, Simon P.
13
Koppelmann, Udo
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Palma, André de
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Bauer, Hans H.
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Mital, Anil
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Grossman, Gene M.
7
Gupta, Surendra M.
7
Helpman, Elhanan
7
Huber, Frank
7
Kumar, Minu
7
Loch, Christoph H.
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Betriebswirtschaft : DBW
1
European journal of innovation management
1
Global business review
1
Journal of business economics : JBE
1
Journal of marketing research
1
Knowledge management strategies for business development
1
MSI reports : working paper series
1
Managing networks of creativity
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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1
Customer participation in new product development : an Industry 4.0 perspective
Naeem, Hafiz Muhammad
;
Di Maria, Eleonora
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 637-655
Persistent link: https://www.econbiz.de/10014231228
Saved in:
2
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
3
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
4
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
5
Design, communication, and competitive advantage in the Italian furniture districts
Di Maria, Eleonora
- In:
Managing networks of creativity
,
(pp. 126-142)
.
2011
Persistent link: https://www.econbiz.de/10009376366
Saved in:
6
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
7
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
8
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
9
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
10
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
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