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~person:"Di Virgilio, Francesca"
~person:"Kreutzer, Ralf T."
~subject:"Social Web"
~type_genre:"Book section"
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Social Web
Social web
11
Internet marketing
4
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4
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3
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2
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2
Marketingmanagement
2
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Di Virgilio, Francesca
Kreutzer, Ralf T.
Möslein, Kathrin
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Ozuem, Wilson
8
Adeola, Ogechi
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Möhlenbruch, Dirk
7
Camilleri, Mark Anthony
6
Hinson, Robert
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Wiedmann, Klaus-Peter
6
Bauer, Hans H.
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Kollmann, Tobias
5
Langner, Sascha
5
Leimeister, Jan Marco
5
Manzoor, Amir
5
Meckel, Miriam
5
Ratten, Vanessa
5
Uhl, Axel
5
Walsh, Gianfranco
5
Bartl, Michael
4
Blumauer, Andreas
4
Buhse, Willms
4
Bullinger-Hoffmann, Angelika C.
4
Burmann, Christoph
4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
4
Coombs, W. Timothy
4
D'Andrea, Alessia
4
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HR analytics and digital HR practices : digitalization post COVID-19
2
Social media for knowledge management applications in modern organizations
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Critical issues on changing dynamics in employee relations and workforce diversity
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Human resource management and digitalization
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
The social issue in contemporary society : relations between companies, public administrations, and people
1
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ECONIS (ZBW)
11
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11
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1
The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10012872773
Saved in:
2
Analysing users' engagement with eSports team : does Covid-19 matter?
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 243-271)
.
2022
Persistent link: https://www.econbiz.de/10012872808
Saved in:
3
Bringing social media into work : the positive and negative effects on policy implementation - an introduction to theory and research
Di Virgilio, Francesca
- In:
Critical issues on changing dynamics in employee …
,
(pp. 121-142)
.
2021
Persistent link: https://www.econbiz.de/10012509814
Saved in:
4
Medienkompetenz im Social-Media-Dialog
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 135-150)
.
2020
Persistent link: https://www.econbiz.de/10012172330
Saved in:
5
Social media for knowledge sharing in a higher education institution in the Sub-Saharan African context
Di Virgilio, Francesca
;
Asunka, S.
- In:
The social issue in contemporary society : relations …
,
(pp. 155-177)
.
2019
Persistent link: https://www.econbiz.de/10012062792
Saved in:
6
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
7
Exploring determinants of knowledge sharing and the role of social media in business organizations : overview and new direction
Di Virgilio, Francesca
- In:
Social media for knowledge management applications in …
,
(pp. 1-30)
.
2018
Persistent link: https://www.econbiz.de/10011763458
Saved in:
8
Consumer behavior, trust, and electronic word-of-mouth communication : developing an online purchase intention model
Di Virgilio, Francesca
;
Antonelli, Gilda
- In:
Social media for knowledge management applications in …
,
(pp. 58-80)
.
2018
Persistent link: https://www.econbiz.de/10011763461
Saved in:
9
ZMOT "Zero-Moment-of-Truth" : die neue Herausforderung in der On- und Offline-Kommunikation
Kreutzer, Ralf T.
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 181-198)
.
2013
Persistent link: https://www.econbiz.de/10009780104
Saved in:
10
Corporate Reputation Management in den sozialen Medien
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 251-281)
.
2012
Persistent link: https://www.econbiz.de/10009684811
Saved in:
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