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~person:"Diamantopoulos, Adamantios"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Erfolgsfaktor
Konsumentenverhalten
Theorie
Theory
Werbung
Brand management
65
Markenführung
65
Markenpolitik
32
Markenimage
31
Consumer behaviour
24
Markenartikel
19
Deutschland
18
Germany
17
Brand
16
International marketing
13
Internationales Marketing
13
Designation of origin
6
Herkunftsbezeichnung
6
Marketingmanagement
6
Controlling
5
Internet
5
Management control
5
Marketing management
5
Produktmanagement
5
Success factor
5
Wettbewerb
5
Mobile Marketing
4
Mobile marketing
4
Akzeptanz
3
Aufsatzsammlung
3
Balanced Scorecard
3
Balanced scorecard
3
Beziehungsmarketing
3
Corporate reputation
3
Firmenimage
3
Foundation
3
Gattungsmarke
3
Global brands
3
Handelsmarke
3
Management
3
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Undetermined
14
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1
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Article
29
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17
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Article in journal
22
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22
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13
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13
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
5
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5
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3
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3
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2
Fallstudie
2
Fallstudiensammlung
2
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1
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1
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1
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Language
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German
25
English
21
Author
All
Diamantopoulos, Adamantios
Meffert, Heribert
Burmann, Christoph
68
Esch, Franz-Rudolf
36
Baumgarth, Carsten
35
Keller, Kevin Lane
35
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Huber, Frank
28
Bruhn, Manfred
27
Bang, Nguyen
24
De Chernatony, Leslie
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Sattler, Henrik
24
Guzman, Francisco
23
Han, Heesup
23
Wiedmann, Klaus-Peter
22
Bauer, Hans H.
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Japutra, Arnold
20
Khan, Imran
20
Dawes, John
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Ahlert, Dieter
17
Christodoulides, George
17
Dens, Nathalie
17
Hollebeek, Linda D.
17
Park, C. Whan
17
Pelsmacker, Patrick de
17
Foroudi, Pantea
16
King, Ceridwyn
16
Paul, Justin
16
Schmidt, Holger J.
16
Sharp, Byron
16
Ekinci, Yuksel
15
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Journal of business research : JBR
7
Journal of international marketing
6
Meffert-Marketing-Edition
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
British journal of management
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of product & brand management
1
Trendberichte zum Controlling : Festschrift für Heinz Lothar Grob
1
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Source
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ECONIS (ZBW)
46
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
8
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
9
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
10
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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