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~person:"Diamantopoulos, Adamantios"
~person:"Sinkovics, Rudolf R."
~person:"Sinning, Carolina"
~subject:"Globalization"
~subject:"Großbritannien"
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Search: subject_exact:"Globales Marketing"
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Großbritannien
International marketing
35
Internationales Marketing
35
Brand management
14
Consumer behaviour
14
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14
Markenführung
14
Brand image
11
Markenimage
11
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8
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8
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7
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Diamantopoulos, Adamantios
Sinkovics, Rudolf R.
Sinning, Carolina
Laroche, Michel
8
Manrai, Ajay K.
7
Cleveland, Mark
6
Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Yip, George S.
6
Rajagopal
5
Riefler, Petra
5
Zentes, Joachim
5
Cavusgil, S. Tamer
4
Coulter, Robin A.
4
Kowalik, Izabela
4
Mohammad Falahat
4
Solberg, Carl Arthur
4
Steenkamp, Jan-Benedict E. M.
4
Strizhakova, Yuliya
4
Ahlert, Dieter
3
Bartikowski, Boris
3
Beamish, Paul W.
3
Cedrola, Elena
3
Craig, C. S.
3
Dekimpe, Marnik G.
3
Gielens, Katrijn
3
Hennessey, H. David
3
Hewett, Kelly
3
Jansson, Hans
3
Javalgi, Rajshekhar G.
3
Jin, Byoungho
3
Koed Madsen, Tage
3
Kraus, Sascha
3
Liu, Yu
3
Mueller, Barbara
3
Samli, A. Coskun
3
Teng, Lefa
3
Aashish, Kumar
2
Alexander, Nicholas
2
Amone, William
2
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Journal of international marketing
2
Anxieties and management responses in international business
1
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
Handel und Internationales Marketing Retailing and International Marketing
1
International marketing review
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management international review : MIR ; journal of international business
1
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ECONIS (ZBW)
11
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1
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina
-
2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
Saved in:
3
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
4
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
5
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
6
The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
7
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
8
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
9
Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John
;
Diamantopoulos, Adamantios
;
Siguaw, Judy
-
1999
Persistent link: https://www.econbiz.de/10001428559
Saved in:
10
Determinants of export sales forecast performance : some preliminary evidence from UK exporters
Diamantopoulos, Adamantios
- In:
Europe in the global competition : problems - markets - …
.
1997
Persistent link: https://www.econbiz.de/10001297814
Saved in:
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