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~person:"Diehl, Hans-Jörg"
~person:"Hüttner, Manfred"
~person:"Jalkala, Anne"
~person:"Kumar, V."
~subject:"B2B marketing"
~subject:"Theorie"
~subject:"Virales Marketing"
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Search: subject:"B-to-B-Marketing"
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B2B marketing
Theorie
Virales Marketing
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
9
Relationship marketing
9
Customer value
6
Kundenwert
6
Marketing management
6
Marketingmanagement
6
Theory
5
Dienstleistungsmarketing
3
Marketing
3
Performance measurement
3
Performance-Messung
3
Services marketing
3
Viral marketing
3
B2B markets
2
Betriebliche Wertschöpfung
2
Brand management
2
Customer value assessment
2
International marketing
2
Internationales Marketing
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Project management
2
Projektmanagement
2
Transaction costs
2
Transaktionskosten
2
Value creation
2
Allocation
1
Allokation
1
Asymmetric information
1
Asymmetrische Information
1
B2B disruptions
1
Bayes-Statistik
1
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6
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3
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2
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5
German
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Diehl, Hans-Jörg
Hüttner, Manfred
Jalkala, Anne
Kumar, V.
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Homburg, Christian
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Mora Cortez, Roberto
3
Obloj, Tomasz
3
Voeth, Markus
3
Yan, Ruiliang
3
Amrouche, Nawel
2
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Bodnar, Kipp
2
Boha, Julian
2
Boyd, D. Eric
2
Cohen, Jeffrey L.
2
Engelhardt, Werner Hans
2
Erichsson, Susann K.
2
Etzion, Hila
2
Festge, Fabian
2
Friege, Christian
2
Griese, Ilka
2
Gupta, Shivam
2
Ishii, Ryuta
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Entwicklungen des Investitionsgütermarketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
9
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
4
Practices and functions of customer reference marketing : leveraging customer references as marketing assets
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 975-985
Persistent link: https://www.econbiz.de/10008655064
Saved in:
5
Communicating customer references on industrial companies' Web sites
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 825-837
Persistent link: https://www.econbiz.de/10003893196
Saved in:
6
Marketing für betriebswirtschaftliche Standardanwendungssoftware : Bewältigung von Unsicherheit und Spezifität im Systemgeschäft
Diehl, Hans-Jörg
-
2000
Persistent link: https://www.econbiz.de/10001461313
Saved in:
7
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
8
Geschäftstypologien im Investitionsgütermarketing : ein Integrationsversuch
Meyer, Margit
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 117-175)
.
1998
Persistent link: https://www.econbiz.de/10001305477
Saved in:
9
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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