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~person:"Diehl, Sandra"
~person:"Eisend, Martin"
~person:"King, Stephen"
~person:"Taylor, Charles Raymond"
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Advertising effects
87
Werbewirkung
87
Advertising
48
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Consumer behaviour
36
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15
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Diehl, Sandra
Eisend, Martin
King, Stephen
Taylor, Charles Raymond
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Septianto, Felix
25
Wilbur, Kenneth C.
24
Terlutter, Ralf
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Pauwels, Koen
20
Yoon, Hye Jin
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Chang, Chingching
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Dahlén, Micael
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Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
16
Srinivasan, Shuba
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Torres, Ivonne M.
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Tucker, Catherine
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Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
15
International journal of advertising : the review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
8
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4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
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3
Breaking new ground in theory and practice
2
International advertising and communication : current insights and empirical findings
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Journal of current issues and research in advertising : JCIRA
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
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2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Bridging the gap between advertising academia and practice
1
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Electronic retailing
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Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
1
International marketing : emerging markets
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Journal of advertising
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktpsychologie
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Measurement and research methods in international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
87
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1
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
6
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
7
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
8
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
9
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
10
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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