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~person:"Diller, Hermann"
~person:"Gil Saura, Irene"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
~subject:"Kundenwert"
~subject:"Supplier relationship management"
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Search: subject_exact:"Customer orientation"
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Germany
Kosten-Nutzen-Analyse
Kundenwert
Supplier relationship management
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
19
Konsumentenverhalten
19
Einzelhandel
17
Retail trade
17
Customer satisfaction
15
Kundenzufriedenheit
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Lieferantenmanagement
10
Theorie
10
Theory
10
Brand management
9
Customer value
9
Markenführung
9
Deutschland
8
Spain
7
Spanien
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Marketing management
4
Marketingmanagement
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
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16
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9
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Language
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English
14
German
13
Author
All
Diller, Hermann
Gil Saura, Irene
Bruhn, Manfred
48
Homburg, Christian
43
Kumar, V.
36
Bauer, Hans H.
33
Huber, Frank
33
Svensson, Göran
22
Wiedmann, Klaus-Peter
19
Eggert, Andreas
18
Ahlert, Dieter
17
Herrmann, Andreas
17
Günter, Bernd
16
Kleinaltenkamp, Michael
16
Krafft, Manfred
16
Reinartz, Werner J.
16
Swoboda, Bernhard
16
Helm, Sabrina
14
Madhani, Pankaj M.
14
Piller, Frank T.
14
Wangenheim, Florian von
14
Georgi, Dominik
13
Reichwald, Ralf
13
Albers, Sönke
12
Foscht, Thomas
12
Hadwich, Karsten
12
Hilbert, Andreas
12
Meffert, Heribert
12
Grönroos, Christian
11
Hammerschmidt, Maik
11
Helmke, Stefan
11
Spiller, Achim
11
Stock-Homburg, Ruth
11
Verhoef, Peter C.
11
Evanschitzky, Heiner
10
Heinonen, Kristina
10
Hennig-Thurau, Thorsten
10
Hennigs, Nadine
10
Hippner, Hajo
10
Ivens, Björn Sven
10
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The journal of services marketing
2
Direct marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Handelsforschung
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Kohlhammer Edition Marketing
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing : ZFP ; journal of research and management
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marketingforschung aktuell
1
Neue Entwicklungen in der Marktforschung
1
Strategic marketing in tourism services
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The service industries journal
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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Source
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ECONIS (ZBW)
27
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
5
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
6
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
7
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
8
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
9
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
10
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
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