//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~person:"Kai, Ming"
~person:"Leschke, Sarah-Magdalena"
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Betriebliche Preispolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer value
Preismanagement
81
Pricing strategy
81
Preispolitik
27
Deutschland
19
Germany
18
Theorie
17
Theory
17
B-to-B-Marketing
14
Business-to-business marketing
14
Pricing
14
Consumer behaviour
12
Konsumentenverhalten
12
Unternehmenserfolg
10
Firm performance
9
USA
9
United States
9
Kundenwert
7
Lieferantenmanagement
7
Supplier relationship management
7
Betriebliche Wertschöpfung
6
Führungskräfte
6
Managers
6
Value creation
6
Brand
5
Innovation
5
Markenartikel
5
Value-based pricing
5
Beziehungsmarketing
4
Competitive advantage
4
Industrie
4
Manufacturing industries
4
New product development
4
Preistheorie
4
Produktentwicklung
4
Relationship marketing
4
Selling
4
Strategic management
4
Strategisches Management
4
Verkauf
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Hochschulschrift
1
Reprint
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Diller, Hermann
Hinterhuber, Andreas
Kai, Ming
Leschke, Sarah-Magdalena
Snelgrove, Todd
3
Floren, Alexander
2
Liozu, Stephan
2
Macdivitt, Harry
2
Nimer, Daniel A.
2
Smith, Gerald E.
2
Alejandro, Thomas Brashear
1
Andersson, Linn
1
Bajde, Domen
1
Baumeister, Alexander
1
Baumert, Thomas
1
Boadi, Evans Asante
1
Boksberger, Philipp E.
1
Bonnemeier, Sebastian
1
Buriánek, Ferdinand
1
Chan, Brandon
1
Chan, Eugene Y.
1
Chaudhuri, Arjun
1
Chen, Xu
1
Codini, Anna
1
Drews, Ralf
1
Du, Jie
1
Farías, Pablo
1
Gale, Brandley T.
1
Hallberg, Niklas
1
Hasan, Abdulla Al-Towfiq
1
Hidalgo, Pedro
1
Hilbert, Andreas
1
Hua, Guowei
1
Liao, Yi-Wen
1
Ligas, Mark
1
Lin, Hsin-Hui
1
Liozu, Stephan M.
1
Lowe, Ben
1
Lowe, Julian F.
1
Luo, Zheng
1
Lynch, David
1
more ...
less ...
Published in...
All
Creating and managing superior customer value
1
Journal of business research : JBR
1
Journal of revenue and pricing management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Omega : the international journal of management science
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of customer value and power structure on retail supply chain product choice and pricing decisions
Luo, Zheng
;
Chen, Xu
;
Kai, Ming
- In:
Omega : the international journal of management science
77
(
2018
),
pp. 115-126
Persistent link: https://www.econbiz.de/10011799184
Saved in:
2
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
3
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
4
Marketingabhängige Kundenwertbestimmung für Banken : Modellierung des Zusammenhangs von Preisstrategie und Customer Lifetime Value (CLV) unter Berücksichtigung demografischer Effek...
Leschke, Sarah-Magdalena
-
2014
Persistent link: https://www.econbiz.de/10010381089
Saved in:
5
Editorial: Strategic B2B pricing
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
Saved in:
6
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
7
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->