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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~person:"Leschke, Sarah-Magdalena"
~subject:"Customer value"
~subject:"Preistheorie"
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Search: subject:"Betriebliche Preispolitik"
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Customer value
Preistheorie
Preismanagement
80
Pricing strategy
80
Preispolitik
27
Deutschland
19
Germany
18
Theorie
17
Theory
17
B-to-B-Marketing
14
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14
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13
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11
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Lieferantenmanagement
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Value-based pricing
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4
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6
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Diller, Hermann
Hinterhuber, Andreas
Leschke, Sarah-Magdalena
Rumler, Fabio
7
Konieczny, Jerzy D.
5
Battenfeld, Dirk
4
Cohen, Maxime C.
4
Fishman, Arthur
4
Kaiser, Ulrich
4
Klenow, Peter J.
4
Lee, Frederic S.
4
Legros, Patrick
4
Monroe, Kent B.
4
Newman, Andrew F.
4
Olbrich, Rainer
4
Perakis, Georgia
4
Pindyck, Robert S.
4
Spanjers, Willy
4
Boone, Jan
3
Gans, Joshua S.
3
Heidhues, Paul
3
Johnson, Justin P.
3
Kultti, Klaus
3
Mailath, George J.
3
Malin, Benjamin A.
3
Matzke, Christina
3
Meersman, Hilde
3
Pekkarinen, Teemu
3
Phlips, Louis
3
Postlewaite, Andrew
3
Radner, Roy
3
Radunskaya, Ami
3
Roth, Stefan
3
Samuelson, Larry
3
Snelgrove, Todd
3
Strandenes, Siri Pettersen
3
Sundararajan, Arun
3
Waldman, Michael
3
Wang, X. Henry
3
Anderson, Simon P.
2
Armstrong, Mark
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Journal of revenue and pricing management
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Creating and managing superior customer value
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketingforschung aktuell
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
1
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1
Implementing pricing strategies
Hinterhuber, Andreas
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875159
Saved in:
2
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
3
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
4
Marketingabhängige Kundenwertbestimmung für Banken : Modellierung des Zusammenhangs von Preisstrategie und Customer Lifetime Value (CLV) unter Berücksichtigung demografischer Effek...
Leschke, Sarah-Magdalena
-
2014
Persistent link: https://www.econbiz.de/10010381089
Saved in:
5
Editorial: Strategic B2B pricing
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
Saved in:
6
Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836526
Saved in:
7
Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas
- In:
Creating and managing superior customer value
,
(pp. 381-448)
.
2009
Persistent link: https://www.econbiz.de/10003826502
Saved in:
8
Pricing-Forschung in Deutschland
Diller, Hermann
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003228245
Saved in:
9
Entwicklungslinien in Preistheorie und -management
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10001457806
Saved in:
10
Entwicklungslinien in Preistheorie und -Management
Diller, Hermann
-
1999
Persistent link: https://www.econbiz.de/10004040565
Saved in:
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