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~person:"Diller, Hermann"
~person:"Huber, Frank"
~person:"Mattila, Anna S."
~person:"Matzler, Kurt"
~subject:"Pricing strategy"
~subject:"Relationship marketing"
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Pricing strategy
Relationship marketing
Beziehungsmarketing
139
Consumer behaviour
59
Konsumentenverhalten
59
Theorie
46
Theory
46
Deutschland
44
Germany
44
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
21
Service quality
21
Beschwerdemanagement
12
Complaint management
12
Brand management
10
Customer value
10
Kundenwert
10
Markenführung
10
Brand
9
Brand image
9
Estimation
9
Kundenbindungsprogramm
9
Loyalty program
9
Markenartikel
9
Markenimage
9
Market research
9
Marktforschung
9
Schätzung
9
Customer service
8
Kundenservice
8
Preismanagement
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Product management
7
Produktmanagement
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Corporate Social Responsibility
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German
82
English
59
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Diller, Hermann
Huber, Frank
Mattila, Anna S.
Matzler, Kurt
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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International journal of hospitality management
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Journal of business economics : JBE
8
The journal of services marketing
6
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Die Betriebswirtschaft : DBW
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of hospitality marketing & management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Cornell hospitality quarterly : CQ
2
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
2
Gabler Edition Wissenschaft
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of service management
2
Journal of service research
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Reihe: Marketing : MAR
2
Services marketing quarterly
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Bank
1
Die Zukunft der diversifizierten Unternehmung
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Direct marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of hospitality marketing management
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handelsforschung
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Harvard-Business-Manager : das Wissen der Besten
1
Innovationen im Tourismus : Wettbewerbsvorteile durch neue Ideen und Angebote
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ECONIS (ZBW)
139
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139
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
5
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
6
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
7
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
8
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
9
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
10
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
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